What Does ad exchange Mean?
What Does ad exchange Mean?
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This complete comparison will support in earning an informed selection that aligns with your marketing plans and Choices.
垂直类广告网络根据品牌广告主的主流需求，来采购相关的垂直媒体，譬如汽车类广告有很大的投放预算，有些广告网络就包断相应的汽车类媒体频道资源，整合成一个媒体包卖给广告主，从中赚取差价，国内的易传媒属于这一类。
Stage 3: The advertisement server then requests the advert exchange to uncover the right advertisement for your person determined by the focusing on standards established from the advertiser.
More options translate to a number of Show options for potential buyers, who do not have to solely contend with Anyone publisher.
巨大的库存量：由于卖方的门槛相对较低，同时其来源可以是多个广告网络，所以相对而言，其流量是巨大的，接触的人群更宽泛。
PubMatic is up there among the the greatest ad exchanges, rivaling the likes of Google and Amazon for the quantity of advert transactions. It might also provide ads globally, including in Tier 3 GEOs. PubMatic doesn’t concentrate on any certain verticals.
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Additionally, make certain that the chosen advert exchange has the potential to succeed in a broader audience. Ad exchanges that help many connection sorts tend to be more adept at achieving a various viewers and attracting a wide choice of offer partners.
OpenX is a leading ad exchange that provides a System for getting and promoting digital marketing. It provides serious-time bidding and access to a substantial pool of demand from customers from premium advertisers.
A most well-liked ad exchange, or a chosen offer, introduces a more customized approach to obtaining and selling ad inventory. Publishers can offer advert space to favored advertisers at a prearranged set selling price.
买方可以控制在哪里展示自己的广告,在哪里不展示 自己的广告;还可以使用频次上限、投放速度和其他功能来精确地控制广告的投放。
广告交易平台的分类比较简单，目前国外比较常见的是剩余流量广告交易平台和私有交易平台，其不同点主要在于流量来源以及广告主的控制力度上，不排除未来还有新广告交易平台形式出现。
Case in point: With SSP, publishers offer their digital stock and related data which include web page spot, URL, viewers, topics and so forth in hopes of securing the very best bid for his or her electronic ad Area.
Advert exchanges enable you to get paid revenue by providing your advert Area to the very best bidder. This may be a substantial supply of money, particularly if there is read more a well-known Web page or application that you would like to monetize.